Friday, November 13, 2009

Design Blogger Profile: Victoria Smith of sfgirlbybay!

Sfgirlbybay is one of those blogs that has made an undeniable impact on not only the design blogging world, but the design world in general. Filled to the brim with inspiring photos and ideas, this is your first stop when you are looking for modern bohemian and San Francisco style inspiration.


Describing herself as a “San Francisco based blogger, hopeful photographer, design junkie and bonafide flea market queen” Victoria Smith is most well-known in her role as the editor and writer of the hugely popular sfgirlbybay blog, which began in 2006. The blog offers interior design tips, shopping finds; interviews, home tours, design/art event coverage, product reviews, shopping ideas, art and design resources, and lots of stories relating to creating a lovely home. Our favorite feature without doubt is Smith’s “Sunday in the City” where she just shares a few photographs she’s snapped while on a walk through San Francisco. The photographs are of a number of subjects, but always a simple and fresh view of the city---very inspiring.


Recently revamped, the blog also features one of our favorite graphic designs of a design blog. It’s wide, simple, with a large header and big photos. A white background makes everything pop and it always seems like the entire page’s color palette is soft and coordinated. You can browse by category if you’re looking for something specific, and you can even click on a number of the colorful advertisements along the right side (which we promise are subtle and not in the way).



We’re not the only fans of Smith or her blog: sfgirlbybay can claim readers like popular magazine and newspaper editors, shoppers, and industry professionals. You’ll never be bored here; Smith usually puts out about 2-4 (or more) posts a day.




If you still can’t get enough of Smith or her unique brand of design style, have no fear: she’s produced photo shoots for advertising agencies and designers for clients like Domino, Architectural Digest, Gourmet and Bon Appetít. You can also find her writing in 7×7 Magazine, Uppercase Magazine, Poppytalk, Design*sponge, Apartment Therapy and Decor8. She’s been personally featured in The New York Times, the San Francisco Chronicle, Domino, Sunset, Better Homes & Gardens DIY, and even appeared on television on HGTV’s Small Space, Big Style.

All words and information were taken from the lovely and gorgeous website sfgirlbybay.com.

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